Born with German roots, I had quite a varied work experience starting with around seventeen different seasonal student jobs. If you ever want to know the top 3 best and worst, ask away :).
However after my education of A-levels, a very theoretical English linguistics and business studies stint at university and a completed practical college degree for Admin + languages with business, I decided to live in and around London in the UK. This journey started more than 15 years ago.
Photo by Giulia Bertelli, Unsplash
Being new in England, I started out as a PA, followed by a food and nonfood reporting analyst role for an international supermarket. I also wanted to gain more direct customer experience and loved working as a freelance bilingual customer associate. Again, later in another full-time role supporting account managers, my well honed admin skills with a dash of root cause analysis helped me succeed and juggle a graphic design degree on the side as well.
From a young age I enjoyed drawing, arts & crafting. I also love building with Lego (reigning in me taking over from my sons building Hogwarts with any brick…).
Eventually, I could not deny myself any longer and dived into graphic design through Udemy, You Tube and I graduated at the certified OFG school for Graphic Design in 2019.
Since then I have worked freelance and for creative agencies remotely and in London.
It was through leaving a safe job in the corporate office environment, trying to find out what’s next and running effectively your own business as a freelancer that I experienced the entrepreneurial side and accelerated my own personal growth warts and all. My goal is to elevate your brand so that it makes an impact and improves user experiences.
I believe transformation begins with curiosity. By questioning and peeling back the layers of how things work, I uncover deeper insights for creative solutions. Every shift starts with awareness.
True transformation doesn’t happen overnight (even though we love the quick fixes). Like waves, I trust in the rhythm of consistent, aligned steps - small movements that build into something greater. I value spaciousness, reflection, and the kind of focus that allows real change to take root.
It takes boldness to choose change - especially when it’s uncomfortable or uncertain. I honour the courage it takes to speak truthfully, let go of what no longer fits, and take those first steps toward something new. It’s in that brave choice that transformation begins.
What inspires me is the natural world, biophilic design, colours, my family, human design, somatics, yoga + running, lots of books, my cat, food & mindset. It’s always a journey.
